Song For Charlie
Identity, Branding
Song For Charlie
Song For Charlie is an urgent and hopeful brand that is dedicated to raising awareness about “Fentapills” and the emerging dangers of self-medication and casual drug use in the Fentanyl Era.
The identity and overall look and feel celebrate Charlie’s love of music and is inspired by the change of perspective that music can bring. The Song For Charlie brand identity empowers an audience of young people and teachers to create a movement where random pills are known to be unsafe to buy, share or take. Real talk about fake drugs.
In collaboration with The Ledyards